Ch. 7 - Business Marketing

When it comes to Moncler entering new territories, they only want to go in directly, with there people, which is why they only open one store at a time. they want to first dip there toes in the market, to first understand the product, get feedback from the market. and to do things slowly. And with Moncler it is a little bit different because you have to follow your DNA, there is a strong story to follow, you don’t have to so much ‘design’ a collection, you really have to design the story of the brand, alongside what they market wants.Since the beginning I have said that I don’t want to concentrate on any one specific market. I think this is why Moncler perform well in terms of numbers around the world. Moncler is a small company, therefore they must be global. which then turned into a militia million company.

Moncler have to have a foot in the emerging markets but they also have to work hard to be consistent in mature markets like Japan and Europe. I think Brazil is very important but not necessarily in Brazil alone, for example recently they opened a store in Miami, a known destination for Brazilian shoppers. I also want to continue to concentrate on China where Moncler have twelve stores, they want to grow there but slowly, Moncler want to be in the best locations because location is everything when it comes to stores.Moncler has partnered with outdoorsy Japanese fashion brand White Mountaineering for a special men’s capsule collection within its fall offering. Dubbed Moncler W, the capsule will make its debut May 24 at Tokyo’s National Olympic Stadium — home to the 1964 Summer Olympics and many of the country’s national soccer matches and it will hit Moncler boutiques and select multibrand stores in August.

Ch. 8 - Segmenting and Targeting Market

Moncler began with just supplying consumers luxury products exclusively for the rich and famous. Even though the market of luxury products has increased excessively. Moncler still targets its product at wealthy consumers. And Moncler product is full of creativity, craftsmanship  high quality and expensive or even pricey prices. Which only adds to the product attributes and gives consunsumers gratification of pursing an expensive item.

                                                              Geographic Segmentation.

Moncler Marking strategy has been perfect as far as expending in contries such as China, UK, Germany, Italy, Japan and Austria

                                                             Demographic Segmentation.

Moncler targets both genders, men and women, from 18 to 40 years of age obviously wealthy.

Business men and women with yearly high income.

                                                                Psychographic Segmentation.

Moncler uses psychographic segmentations such as the behavior and shopping habits of consumers to further identify its target market. In countries such as China and Japan people need to show their social status, and wealth. Moncler appeals to these customers with status related drives to make there company more sophisticated. 

Ch. 11 - Developing and Managing Products

Moncler vision to dominate the fashion industry and produce there high quality jackets for high price consumers has been the main source of its successful strive.Eighties was the period in which Moncler, with its lacquered effect expressed in dazzling colours and its original stitching, would also become a city affair. The encounter with designer Chantal Thomas, who worked with the company until 1989, overhauling the appearance of the quilted jacket, was a particularly fruitful one: she replaced the zip with buttons and used fur trim, satin and reversible fabrics.

In 2003 Moncler was bought out by Italian entrepreneur Remo Ruffini, today's President and Creative Director of the company, who was to introduce the strategy of the global quilted jacket.

Ch. 16 -Integrated Marketing Communications

Moncler the brand that is well loved for its American-style, cool, casual and trendy, is now aggressively expanding into Asia and other world wide country's  As with any business function, planning plays a fundamental role in the development and implementation of an effective supportive  program. The individuals involved in promotion design a promotional plan that provides the framework for developing, and controlling the organization's integrated marketing communication. Moncler also uses the internet as a stepping stone as far as make consumers the best shopping experience and new apps that allow you to customize and shop only at a touch of a button. although Moncler does not advertise on T.V it makes up by advertising on large billboards for drivers who pass from state to state. Moncler unique symbolic brand appeal shows its high standards nd its strive for mass advertising to sell its high demanding product.

Chapter 10. Product Concept

Moncler continues to outdated blazon flexible temperatures are standard, but not hold, and it is conceivable. Almost everyone has noticed climatic change. on the market remains to be great area designed for progress. This particular outlines showcase among the best jacket possibilities open now available these days. Perhaps a number of people believe they look pretty, however Moncler believe lots of people, especially males, don't even think this is a well-shaped body system, quite a few people quite possibly favor wealthier system. What makes a lot of well-known superstars found with Moncler Have a period of time, the jumper continually pick winter season. Carry out the winters delightful tasting by simply becasue Moncler layers together. You can expect to established a good shiny in addition to attractive determine public. You actually shouldn't get rid of an individual's fashion sense, whenever moncler  tibet can present you with the most perfect support in your fashion. Moncler symbol represent its unique popular designs and can be trace back to the 19th century.

Ch. 18 - Sales Promotion and Personal Selling

Moncler Jackets offers series styles and colors that are appropriate for every season. Moncler sale outlets series are different from other brands because they come in luxury, comfort and fashion, and in a wide variety of colors, making them stylish all year long and for nearly at any type of occasion. Unlike other brands of jackets moncler never goes on sale and is able to maintain a stable company. Which gives the product a higher standards among consumers which give them a desire to buy there expensive jacket. Moncler does not only manufacture and sell its products to a well-defined target market, but also sells a lifestyle. And make it a way of life. Moncler doesn't have outlets, nor sample sales. The brand emphasizes the personal selling.

Chapter 17. Advertising and Public Relations

Moncler advertisement Compose interesting outline labels. The more intriguing these are typically, the more likely you will bring in visitors. These little descriptive markers are what shows up when someone queries for you personally on a search engine, thus the more descriptive you could be in some short words, the more effective. Also Moncler advertise its clothing line through the online boutique giving the consumer the power to rate and comment on their service where its visible for others to see, so they know what they are getting is good or bad quality. Which also re insures the consumer’s decision on buying the product. Also Moncler uses its web site to gain viewers that promote its brand and is broadcast throughout the media because without this strategy it wouldn't be considered top of the line as far as expensive and high quality jackets goes and it would not be supported by global marketing or traditional public relations.