Ch. 7 - Business Marketing

When it comes to Moncler entering new territories, they only want to go in directly, with there people, which is why they only open one store at a time. they want to first dip there toes in the market, to first understand the product, get feedback from the market. and to do things slowly. And with Moncler it is a little bit different because you have to follow your DNA, there is a strong story to follow, you don’t have to so much ‘design’ a collection, you really have to design the story of the brand, alongside what they market wants.Since the beginning I have said that I don’t want to concentrate on any one specific market. I think this is why Moncler perform well in terms of numbers around the world. Moncler is a small company, therefore they must be global. which then turned into a militia million company.

Moncler have to have a foot in the emerging markets but they also have to work hard to be consistent in mature markets like Japan and Europe. I think Brazil is very important but not necessarily in Brazil alone, for example recently they opened a store in Miami, a known destination for Brazilian shoppers. I also want to continue to concentrate on China where Moncler have twelve stores, they want to grow there but slowly, Moncler want to be in the best locations because location is everything when it comes to stores.Moncler has partnered with outdoorsy Japanese fashion brand White Mountaineering for a special men’s capsule collection within its fall offering. Dubbed Moncler W, the capsule will make its debut May 24 at Tokyo’s National Olympic Stadium — home to the 1964 Summer Olympics and many of the country’s national soccer matches and it will hit Moncler boutiques and select multibrand stores in August.

Ch. 8 - Segmenting and Targeting Market

Moncler began with just supplying consumers luxury products exclusively for the rich and famous. Even though the market of luxury products has increased excessively. Moncler still targets its product at wealthy consumers. And Moncler product is full of creativity, craftsmanship  high quality and expensive or even pricey prices. Which only adds to the product attributes and gives consunsumers gratification of pursing an expensive item.

                                                              Geographic Segmentation.

Moncler Marking strategy has been perfect as far as expending in contries such as China, UK, Germany, Italy, Japan and Austria

                                                             Demographic Segmentation.

Moncler targets both genders, men and women, from 18 to 40 years of age obviously wealthy.

Business men and women with yearly high income.

                                                                Psychographic Segmentation.

Moncler uses psychographic segmentations such as the behavior and shopping habits of consumers to further identify its target market. In countries such as China and Japan people need to show their social status, and wealth. Moncler appeals to these customers with status related drives to make there company more sophisticated. 

Ch. 11 - Developing and Managing Products

Moncler vision to dominate the fashion industry and produce there high quality jackets for high price consumers has been the main source of its successful strive.Eighties was the period in which Moncler, with its lacquered effect expressed in dazzling colours and its original stitching, would also become a city affair. The encounter with designer Chantal Thomas, who worked with the company until 1989, overhauling the appearance of the quilted jacket, was a particularly fruitful one: she replaced the zip with buttons and used fur trim, satin and reversible fabrics.

In 2003 Moncler was bought out by Italian entrepreneur Remo Ruffini, today's President and Creative Director of the company, who was to introduce the strategy of the global quilted jacket.

Ch. 16 -Integrated Marketing Communications

Moncler the brand that is well loved for its American-style, cool, casual and trendy, is now aggressively expanding into Asia and other world wide country's  As with any business function, planning plays a fundamental role in the development and implementation of an effective supportive  program. The individuals involved in promotion design a promotional plan that provides the framework for developing, and controlling the organization's integrated marketing communication. Moncler also uses the internet as a stepping stone as far as make consumers the best shopping experience and new apps that allow you to customize and shop only at a touch of a button. although Moncler does not advertise on T.V it makes up by advertising on large billboards for drivers who pass from state to state. Moncler unique symbolic brand appeal shows its high standards nd its strive for mass advertising to sell its high demanding product.

Chapter 10. Product Concept

Moncler continues to outdated blazon flexible temperatures are standard, but not hold, and it is conceivable. Almost everyone has noticed climatic change. on the market remains to be great area designed for progress. This particular outlines showcase among the best jacket possibilities open now available these days. Perhaps a number of people believe they look pretty, however Moncler believe lots of people, especially males, don't even think this is a well-shaped body system, quite a few people quite possibly favor wealthier system. What makes a lot of well-known superstars found with Moncler Have a period of time, the jumper continually pick winter season. Carry out the winters delightful tasting by simply becasue Moncler layers together. You can expect to established a good shiny in addition to attractive determine public. You actually shouldn't get rid of an individual's fashion sense, whenever moncler  tibet can present you with the most perfect support in your fashion. Moncler symbol represent its unique popular designs and can be trace back to the 19th century.

Ch. 18 - Sales Promotion and Personal Selling

Moncler Jackets offers series styles and colors that are appropriate for every season. Moncler sale outlets series are different from other brands because they come in luxury, comfort and fashion, and in a wide variety of colors, making them stylish all year long and for nearly at any type of occasion. Unlike other brands of jackets moncler never goes on sale and is able to maintain a stable company. Which gives the product a higher standards among consumers which give them a desire to buy there expensive jacket. Moncler does not only manufacture and sell its products to a well-defined target market, but also sells a lifestyle. And make it a way of life. Moncler doesn't have outlets, nor sample sales. The brand emphasizes the personal selling.

Chapter 17. Advertising and Public Relations

Moncler advertisement Compose interesting outline labels. The more intriguing these are typically, the more likely you will bring in visitors. These little descriptive markers are what shows up when someone queries for you personally on a search engine, thus the more descriptive you could be in some short words, the more effective. Also Moncler advertise its clothing line through the online boutique giving the consumer the power to rate and comment on their service where its visible for others to see, so they know what they are getting is good or bad quality. Which also re insures the consumer’s decision on buying the product. Also Moncler uses its web site to gain viewers that promote its brand and is broadcast throughout the media because without this strategy it wouldn't be considered top of the line as far as expensive and high quality jackets goes and it would not be supported by global marketing or traditional public relations.

Chapter 15. Retailing

i recently visited the moncler store in soho one of the biggest in Newyork standing at almost standing at 60 feet tall and 1200 sq feet. Moncler's use of personalised e-commerce shows marketers how luxury brands can preserve their exclusive shopping experience and aspirational brand image online. Moncler is able to offer its traditional personalised service to its community of Facebook users via its Moncler app. Users discuss purchase to a much greater extent than for other post topics, suggesting the app can act as a call to action while maintaining Moncler’s luxurious brand image. Alongside its posts about culture and travel, Moncler's Facebook page features the Moncler apps.  which allows members to fully customise their bag or jackets with hand-painted words and stripes on the colour and direction of their choice. Also The luxury store offers a truly unique shopping experience with its leather goods, classic men's and women's ready-to-wear, modern timepieces and jewelry, and uptown-chic footwear and the most popular jackets

Ch. 6 -consumer decision making and business marketing

Moncler consumer has put moncler on top. people usually buy these jackets marely just for its outstanding price. Moncler also continue to set its standards to make it prove its self as the top jacket store and can only go forward taking on new competion

Ch. 5 -Developing a Global Vision

Moncler has developed a global vision of having there brand seen world wide. Moncler started in France and advertised its company to reach places so far as to New York City, where this jacket is now a trend. Moncler advertises its brand through celebrities to increase the credentials of the brand, and have it spread throughout USA. Also Moncler company has targeted people of higher class to set a goal or standard for there jackets so they are look at as a superior brand.

Pharrell Williams & Moncler chez Colette

Ch. 4 -The Marketing Environment

moncler targets mostly men and women in there twenties through thirties and from the middle class and up because of there expensive marketing clothing line which have prove to be a very smart decision considering the fact that it high standards make the company more appealing to the rich and famous.

Ch. 3 -Ethics and social Responsibility

Moncler social responsibility as a business’s obligation to maximize its positive impact
and minimize its negative impact on society.They are changing the shopping bags to custom made recyclable   bags to save resources and Reduces Contamination. Moncler also have a positive effect on society and keeps its costumers content by its well helping arms and donating alot of the proceeds to charity. Although many of the stores have an high standards and only expect people with money to linger in the store for long which is one of Moncler downfall by far.Also Moncler have people in third world country design its product for cheap and the products are sold for triple the amount it was constructed as.

Ch. 2-Strategic Planning for Competive Advantage while students begin marking plan

Moncler is best at providing stylish and relativity warm clothing that other clothing lines cant match up to. Moncler wants to achieve its goal which is to be one of best high class clothing store for the rich and famous doing so by selling there jacket by almost double the amount of any other company. Also because its product are leaders in reliability in all seasons especially the winter. And it continues to innovate and push its standard way past what was thought possible as a comfortable and stylish clothing lines for both men and women.This marketing plan for Moncler Clothing has been created by its founders to secure additional funding for growth and to inform employees of the company’s current status and direction. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services,

Moncler Gamme Rouge Spring 2013

Chapter 1- overview of marketing (brief history and mission statement)

Created in 1952 in Grenoble, France by Rene Ramillon, the brand name of Moncler is adapted from a small village named Monastier de Clermont near Grenoble. Over the years Moncler has grown significantly as a premium clothing brand that offers stylish and comfortable jackets for men and women.
back in 1952 when the company started manufacturing jackets they used the lining used in sleeping bags. The jackets were especially designed keeping in mind the requirements of people on an expedition to the Alps and hence the jackets were designed to weather extreme cold. As years went by Moncler introduced various technological advancements in its jackets. Moncler purpose is to provide stylish clothing that enable people to keep warm and feel great.