Moncler vision to dominate the fashion industry and produce
there high quality jackets for high price consumers has been the main source of
its successful strive.Eighties was the period in which Moncler, with its
lacquered effect expressed in dazzling colours and its original stitching,
would also become a city affair. The encounter with designer Chantal Thomas,
who worked with the company until 1989, overhauling the appearance of the
quilted jacket, was a particularly fruitful one: she replaced the zip with
buttons and used fur trim, satin and reversible fabrics.
In 2003 Moncler was bought out by Italian entrepreneur Remo
Ruffini, today's President and Creative Director of the company, who was to
introduce the strategy of the global quilted jacket.
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