Moncler began with just supplying consumers luxury products
exclusively for the rich and famous. Even though the market of luxury products
has increased excessively. Moncler still targets its product at wealthy
consumers. And Moncler product is full of creativity, craftsmanship high quality and expensive or even pricey
prices. Which only adds to the product attributes and gives consunsumers
gratification of pursing an expensive item.
Geographic Segmentation.
Moncler Marking strategy has been perfect as far as
expending in contries such as China, UK, Germany, Italy, Japan and Austria
Demographic Segmentation.
Moncler targets both genders, men and women, from 18 to 40
years of age obviously wealthy.
Business men and women with yearly high income.
Psychographic Segmentation.
Moncler uses psychographic segmentations such as the
behavior and shopping habits of consumers to further identify its target
market. In countries such as China and Japan people need to show their social
status, and wealth. Moncler appeals to these customers with status related
drives to make there company more sophisticated.
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