Chapter 15. Retailing

i recently visited the moncler store in soho one of the biggest in Newyork standing at almost standing at 60 feet tall and 1200 sq feet. Moncler's use of personalised e-commerce shows marketers how luxury brands can preserve their exclusive shopping experience and aspirational brand image online. Moncler is able to offer its traditional personalised service to its community of Facebook users via its Moncler app. Users discuss purchase to a much greater extent than for other post topics, suggesting the app can act as a call to action while maintaining Moncler’s luxurious brand image. Alongside its posts about culture and travel, Moncler's Facebook page features the Moncler apps.  which allows members to fully customise their bag or jackets with hand-painted words and stripes on the colour and direction of their choice. Also The luxury store offers a truly unique shopping experience with its leather goods, classic men's and women's ready-to-wear, modern timepieces and jewelry, and uptown-chic footwear and the most popular jackets

Ch. 6 -consumer decision making and business marketing

Moncler consumer has put moncler on top. people usually buy these jackets marely just for its outstanding price. Moncler also continue to set its standards to make it prove its self as the top jacket store and can only go forward taking on new competion

Ch. 5 -Developing a Global Vision

Moncler has developed a global vision of having there brand seen world wide. Moncler started in France and advertised its company to reach places so far as to New York City, where this jacket is now a trend. Moncler advertises its brand through celebrities to increase the credentials of the brand, and have it spread throughout USA. Also Moncler company has targeted people of higher class to set a goal or standard for there jackets so they are look at as a superior brand.

Pharrell Williams & Moncler chez Colette

Ch. 4 -The Marketing Environment

moncler targets mostly men and women in there twenties through thirties and from the middle class and up because of there expensive marketing clothing line which have prove to be a very smart decision considering the fact that it high standards make the company more appealing to the rich and famous.

Ch. 3 -Ethics and social Responsibility

Moncler social responsibility as a business’s obligation to maximize its positive impact
and minimize its negative impact on society.They are changing the shopping bags to custom made recyclable   bags to save resources and Reduces Contamination. Moncler also have a positive effect on society and keeps its costumers content by its well helping arms and donating alot of the proceeds to charity. Although many of the stores have an high standards and only expect people with money to linger in the store for long which is one of Moncler downfall by far.Also Moncler have people in third world country design its product for cheap and the products are sold for triple the amount it was constructed as.

Ch. 2-Strategic Planning for Competive Advantage while students begin marking plan

Moncler is best at providing stylish and relativity warm clothing that other clothing lines cant match up to. Moncler wants to achieve its goal which is to be one of best high class clothing store for the rich and famous doing so by selling there jacket by almost double the amount of any other company. Also because its product are leaders in reliability in all seasons especially the winter. And it continues to innovate and push its standard way past what was thought possible as a comfortable and stylish clothing lines for both men and women.This marketing plan for Moncler Clothing has been created by its founders to secure additional funding for growth and to inform employees of the company’s current status and direction. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services,