Pharrell Williams & Moncler chez Colette

Ch. 4 -The Marketing Environment

moncler targets mostly men and women in there twenties through thirties and from the middle class and up because of there expensive marketing clothing line which have prove to be a very smart decision considering the fact that it high standards make the company more appealing to the rich and famous.

Ch. 3 -Ethics and social Responsibility

Moncler social responsibility as a business’s obligation to maximize its positive impact
and minimize its negative impact on society.They are changing the shopping bags to custom made recyclable   bags to save resources and Reduces Contamination. Moncler also have a positive effect on society and keeps its costumers content by its well helping arms and donating alot of the proceeds to charity. Although many of the stores have an high standards and only expect people with money to linger in the store for long which is one of Moncler downfall by far.Also Moncler have people in third world country design its product for cheap and the products are sold for triple the amount it was constructed as.

Ch. 2-Strategic Planning for Competive Advantage while students begin marking plan

Moncler is best at providing stylish and relativity warm clothing that other clothing lines cant match up to. Moncler wants to achieve its goal which is to be one of best high class clothing store for the rich and famous doing so by selling there jacket by almost double the amount of any other company. Also because its product are leaders in reliability in all seasons especially the winter. And it continues to innovate and push its standard way past what was thought possible as a comfortable and stylish clothing lines for both men and women.This marketing plan for Moncler Clothing has been created by its founders to secure additional funding for growth and to inform employees of the company’s current status and direction. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services,

Moncler Gamme Rouge Spring 2013

Chapter 1- overview of marketing (brief history and mission statement)

Created in 1952 in Grenoble, France by Rene Ramillon, the brand name of Moncler is adapted from a small village named Monastier de Clermont near Grenoble. Over the years Moncler has grown significantly as a premium clothing brand that offers stylish and comfortable jackets for men and women.
back in 1952 when the company started manufacturing jackets they used the lining used in sleeping bags. The jackets were especially designed keeping in mind the requirements of people on an expedition to the Alps and hence the jackets were designed to weather extreme cold. As years went by Moncler introduced various technological advancements in its jackets. Moncler purpose is to provide stylish clothing that enable people to keep warm and feel great.