Chapter 1- overview of marketing (brief history and mission statement)

Created in 1952 in Grenoble, France by Rene Ramillon, the brand name of Moncler is adapted from a small village named Monastier de Clermont near Grenoble. Over the years Moncler has grown significantly as a premium clothing brand that offers stylish and comfortable jackets for men and women.
back in 1952 when the company started manufacturing jackets they used the lining used in sleeping bags. The jackets were especially designed keeping in mind the requirements of people on an expedition to the Alps and hence the jackets were designed to weather extreme cold. As years went by Moncler introduced various technological advancements in its jackets. Moncler purpose is to provide stylish clothing that enable people to keep warm and feel great.