Chapter 15. Retailing

i recently visited the moncler store in soho one of the biggest in Newyork standing at almost standing at 60 feet tall and 1200 sq feet. Moncler's use of personalised e-commerce shows marketers how luxury brands can preserve their exclusive shopping experience and aspirational brand image online. Moncler is able to offer its traditional personalised service to its community of Facebook users via its Moncler app. Users discuss purchase to a much greater extent than for other post topics, suggesting the app can act as a call to action while maintaining Moncler’s luxurious brand image. Alongside its posts about culture and travel, Moncler's Facebook page features the Moncler apps.  which allows members to fully customise their bag or jackets with hand-painted words and stripes on the colour and direction of their choice. Also The luxury store offers a truly unique shopping experience with its leather goods, classic men's and women's ready-to-wear, modern timepieces and jewelry, and uptown-chic footwear and the most popular jackets

Ch. 6 -consumer decision making and business marketing

Moncler consumer has put moncler on top. people usually buy these jackets marely just for its outstanding price. Moncler also continue to set its standards to make it prove its self as the top jacket store and can only go forward taking on new competion

Ch. 5 -Developing a Global Vision

Moncler has developed a global vision of having there brand seen world wide. Moncler started in France and advertised its company to reach places so far as to New York City, where this jacket is now a trend. Moncler advertises its brand through celebrities to increase the credentials of the brand, and have it spread throughout USA. Also Moncler company has targeted people of higher class to set a goal or standard for there jackets so they are look at as a superior brand.