Ch. 5 -Developing a Global Vision

Moncler has developed a global vision of having there brand seen world wide. Moncler started in France and advertised its company to reach places so far as to New York City, where this jacket is now a trend. Moncler advertises its brand through celebrities to increase the credentials of the brand, and have it spread throughout USA. Also Moncler company has targeted people of higher class to set a goal or standard for there jackets so they are look at as a superior brand.