Monday, April 29, 2013

Ch. 16 -Integrated Marketing Communications



Moncler the brand that is well loved for its American-style, cool, casual and trendy, is now aggressively expanding into Asia and other world wide country's  As with any business function, planning plays a fundamental role in the development and implementation of an effective supportive  program. The individuals involved in promotion design a promotional plan that provides the framework for developing, and controlling the organization's integrated marketing communication. Moncler also uses the internet as a stepping stone as far as make consumers the best shopping experience and new apps that allow you to customize and shop only at a touch of a button. although Moncler does not advertise on T.V it makes up by advertising on large billboards for drivers who pass from state to state. Moncler unique symbolic brand appeal shows its high standards nd its strive for mass advertising to sell its high demanding product.

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